Posts

Not All Growth is Created Equal

To a Growth Samurai, growth is a meaningless term unless is it preceded by an adjective. A Growth Samurai is looking for:

Organic GrowthSustainable GrowthProfitable Growth Organic Growth
Organic growth is the strongest indicator that you are doing something right. If traffic numbers or sales are growing disproportionally faster than your sales efforts it means that your sales efforts are getting more efficient. This can mean that you are getting positive word-of-mouth, that your marketing content is getting social engagement or being ranked on search engines or that you are retaining your customers.
Sustainable Growth Growing sustainable means that you are growing your business without having to finance it externally. Almost all startups require funding in the early stages of the lifecycle but eventually, they will need to become sustainable and able to grow using internal resources.
Profitable Growth The ultimate goal of any business is to create wealth. A company won't create wea…

Growth Hackers vs Growth Samurais

A growth hacker is a person that is great at identifying and executing tactics that will optimize a sales funnel. They can:

Find opportunities that drive traffic to their productGenerate leads by incentivising their customer to share personal information or show buying intent. Convert leads to sales A growth hacker is very tactical and will do wonders in a startup. 
A Growth Samurai is a person that can grow an operation beyond the startup phase. A Growth Samurai can perform the tactical functions of a growth hacker but has the adeptness to go beyond the startup phase and manage a growing enterprise. 
Many startup founders are very good at startups but lack the skills to transition into a strategic management role once the company outgrows them. A Growth Samurai has the strategic proficiency to manage a growing enterprise. 
A Growth Samurai can:  Position an organization within a competitive landscapeCreate processes for growth (as opposed to executing on growth hacking tactics)Create a…

Made in Japan | Akio Morita and the Sony Corporation

Made in Japan is a book about Akio Morita one of the cofounder of the well- known Sony Corporation. The book was written by Akio Morita himself with the help of Mitsuko Shimomura and Edwin M. Reingold. It is an autobiography but it also narrates the story of the Sony Corporation as well as the aftermath of the Second World War after Japan and Germany were defeated.

It goes a step further to explain the rapid rise of Japan and how it managed to reach new heights even after the heavy defeat. The book also gives an insight of the Japanese culture as well as their way of thinking especially when it comes to business, styles and philosophy.

He explains the Japanese behavior based on the ancient history of the country as well as the recent history. Morita explains the origin of his family and also explains clearly how Sony came to be. He talks about the international market and gives details of the invention of the Walkman.

The autobiography was originally published in English in the year 1…

Mt. Gox | The Meteoric Rise and Fall of a Bitcoin Exchange

Although the history of the Mt. Gox Bitcoin Exchange is short, it is nothing short of amazing. Mt. Gox is a historic name in the world cryptocurrencies, as it was one of the first Bitcoin exchanges to take off.

At the peak of its height, Mt. Gox's customer base represented about 80% of the global trading volume. The rise of Mt. Gox, came to an abrupt end in 2014 when it was discovered that the exchange had become the victim of a large scale hack. Being unable to locate over 850,000 bitcoins that the exchange had in its possession, Mt. Gox was forced to close trading and to subsequently file for bankruptcy.  Who founded Mt. Gox? Jed McCaleb founded the Mt. Gox and in 2007, he registered the Mtgox.com web domain with the aim of turning it into a trading site for the famous Magic: The Gathering game cards. He then turned the domain to a bitcoin exchange site. 
After sometimes McCaleb realized he was getting more than he bargained for and he sold the site to Mark Karpeles who is a pro…